Creative outdoor advertising

In 2015 I worked on a campaign promoting a dark piece of musical theatre called Betrayal. Below you can see the 5ft stencil I designed using Adobe Illustrator to help promote the show. The stencil was laser cut onto a large sheet of plastic, which meant that I could use chalk spray to transfer it onto the pavement in locations across Salisbury.
As part of the same campaign I transformed an empty shop front on the High Street to look like a crime scene.  This large-scale installation provided a creative solution to outdoor advertising, enabling the charity to almost double ticket sales for Betrayal in the run up to the event. 
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